Integrating Prefinery with Other Apps

You can connect Prefinery with any 3rd-party platform using our native Zapier integration to send to or receive data from your campaign. 

Other integration tools like Integromat, Pabbly Connect and Integrately - virtually any software that can receive and process data sent via webhooks - allows you to send data from your campaign to other apps as well. 

Here are a few examples on what integrating with Prefinery can do: 

  • When a new user joins my Prefinery campaign, automatically add them as a subscriber in MailChimp (or your favorite email marketing tool) so they can receive my monthly newsletters. 
  • When a user makes a referral, earns a reward and Prefinery automatically marks it as delivered, automatically send them a gift card via Tango Card. 
  • When a referred user makes a purchase in my Shopify store, automatically tell Prefinery to credit the referral towards a reward for that user's referrer. 

Prefinery also offers native/built-in integration with other services.


Zapier

Zapier is a pioneer of no-code automation and arguably one of, if not the most, popular integration tools out there. 

Zapier is your most flexible option when it comes to integrating anything with Prefinery due native integration support and the ability to send data from and to your campaign. 

  • Zap: What your Zapier integration is called. 
  • Steps: The parts of a zap. 
  • Trigger step: Contains the trigger app which is either Prefinery, a Zapier tool, or your 3rd-party tool. This step listens for the event you set (e.g. user created in Prefinery) and receives the data from the trigger app. 
  • Action step: Contains the action app which can be Prefinery, Zapier tools or 3rd-party tools. These apps have action events (e.g. add user as subscriber in MailChimp) which makes use of the data provided by the trigger step. 

A Zapier zap can support more than one action step and allows you to build action steps within an action step (called a  Path) so you can string together different actions based on that single trigger event. 

Integrate using Zapier


Integromat

Integromat is a good Zapier alternative which works more or less the same. It has a distinctive diagram-like user interface and slightly different way of setting up integrations compared to others. 

Prefinery doesn't have native integration support with Integromat, but our webhooks can be used with Integromat to send data from Prefinery to other apps. Unlike the Zapier integration, there is no option to send data from other apps to your campaign to, for example, let Prefinery know that a referred user made a purchase. 

  • Scenario: What your Integromat integration is called. 
  • Modules: The parts of a scenario. Some modules can only be placed in between or after other modules, and others can only be placed at the beginning of the scenario. 
  • Webhooks Module: This is your scenario's starting module which listens for the event in your Prefinery campaign via webhook (e.g. user created) and receives corresponding data. 
  • Routes: Connects one module to another to allow data to cross. 

What sets Integromat from other integration tools is the ability to create a massive branching scenario making complex, multi-app workflows possible without the need for multiple scenarios. 

Integrate using Integromat


Pabbly Connect

Pabbly Connect is a newer integration platform that boasts ease-of-use though directly supports a lesser number of apps compared to the more popular Zapier and Integromat. 

Prefinery doesn't have native integration support with Pabbly Connect, but our webhooks can be used with Pabbly Connect to send data from Prefinery to other apps. Unlike the Zapier integration, there is no option to send data from other apps to your campaign to, for example, let Prefinery know that a referred user made a purchase. 

  • Workflow: What your Pabbly Connect integration is called. 
  • Steps: The parts of a workflow. 
  • Trigger step (Webhook): This is where you'll setup the webhook to listen for the event in your Prefinery campaign (e.g. user created) and receive corresponding data. 
  • Action step: Contains the action app (e.g. Tango Card). These apps have action events (e.g. send gift card to the user) which makes use of the data provided by the trigger step. 

A Pabbly Connect workflow can support multiple action steps. 

Integrate using Pabbly Connect


Integrately

Integrately is a lot like Pabbly Connect when it comes to features and limited number of supported integrations, only differing in user interface like with their the automation/workflow builder.  

Prefinery doesn't have native integration support with Integrately, but our webhooks can be used with Integrately to send data from Prefinery to other apps. Unlike the Zapier integration, there is no option to send data from other apps to your campaign to, for example, let Prefinery know that a referred user made a purchase. 

  • Automation: What your Integrately integration is called. 
  • Apps: The parts of an automation. Some apps can only be placed in between or after other apps, and others can only be placed at the start of an automation. 
  • App (Webhook / API Integration): This is your automation's starting app which listens for the event in your Prefinery campaign via webhook (e.g. user created) and receives corresponding data. 

An Integrately automation can support multiple apps. 

Integrate using Integrately


Webhooks

Webhooks are a way that Prefinery can send automated information to other apps. The other app you want to integrate Prefinery with provides what's called a webhook URL/link which you use in Prefinery to send data through it (towards the other app) when an event happens in the campaign. 

Think of Prefinery as the faucet and the act of turning it on would be the event; the webhook would be the garden hose and the water going through it is the event data; and the plant you're watering is the other app. 

Here's a real world example: when a user signs up on your campaign (this is the event), Prefinery POSTs or sends relevant data about that event through the Slack's webhook URL so a new message in a Slack channel is posted which can information about the new user. 

LEARN MORE ABOUT using Webhooks


Other Native Integrations

Besides Zapier, Prefinery also natively supports integrations with the following services: 

  • Google Analytics: Track events and pageviews. 
  • Facebook Pixel: Track events and pageviews. 
  • KissMetrics: Track events and pageviews. 
  • SpeechifAI: Integration with SpeechifAI helps your users share their referral links with compelling captions and graphics across all social networks. 

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