Can Prefinery be used to run affiliate campaigns?
Prefinery is not affiliate software.
Affiliate software and referral software have similarities, but they're different from each other in terms of purpose despite some feature overlap.
Here's a quick comparison:
|Affiliate Software||Referral Software|
|Target users||Mostly non-customers||Potential & existing customers|
|Product interest||These users are not necessarily interested with the product and just want to earn a commission from referring others.||These are highly interested users who use or want to use the product, and would invite others to do the same.|
|Reward type||Mostly monetary||Discounts, exclusive access, digital & physical giveaways, etc.|
Affiliate software targets users who want to be rewarded for referring others, but not necessarily using the product or service. It doesn't necessitate that the referred user becomes an affiliate/referrer. In contrast, referral software makes referred users automatically become referrers themselves as soon as they join the campaign.
Affiliate programs can consist of non-customers that require a separate login portal to access their links, performance stats and commissions. Referral programs are often limited to your existing & target customers.
In affiliate software the reward is often money -- a financial kickback to the user. That requires processing a payout to their bank or PayPal. This is what Prefinery does not do. Instead, in Prefinery the reward is something other than money - could be a coupon code, exclusive access, gift cards and other goods.
With Prefinery, you can build a word-of-mouth referral program where you can give your subscribers a unique link to share with their friends, record clicks through those links, attribute a referral (if the friend clicks and then subsequently signs up), and reward users for those referrals.
You can also trigger rewards based on custom events. For example, you could build a campaign like "reward a user every time they refer a friend and that friend buys something" with the purchase being the custom event.
Prefinery is focused on word-of-mouth referral programs that grow your customers and/or audience by giving both your potential and existing customers the ability to refer more customers.