Fraud Protection: Shares per IP

The Shares per IP setting is used to define the maximum number of shares that will be recorded for a given user. A share is recorded when a user's unique referral link is clicked. 

For example, a user (Jane) signs up and posts their referral link on Facebook. Five friends, each with a unique IP address, see and click the link. 5 shares will be recorded for Jane.

Recommendations

People sharing the same computer network will have the same IP address. For example, family members in the same home will have the same IP address, people surfing the web from the same coffeeshop will have the same IP address, and employees at the same company may have the same IP address.

If your end-users are primarily consumers surfing the web from their home or a coffeeshop, then we recommend setting the Shares per IP to a low value, such as 3.

If your end-users are primarily employees surfing the web from their office, then we recommend setting the Shares per IP to a higher value, depending on the number of employees at the company. If your audience is startups, then you may choose to set Shares per IP to 10. If your audience is enterprises, then you may choose to set Shares per IP to 500.

Fraudulent Scenarios

Let's say you set the Shares per IP to 3 and a user (Jane) signs up and obtains a unique referral link. Jane copies this link and follows it 5 times from different computers, phones, and tablets in her home. In this case, the first 3 shares will be recorded and the following 2 will be ignored. Jane will have a total of 3 shares.

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